AVIVA & CO. will be a Melbourne based, Jewish Eastern European Food Truck, healing the world one dish at a time.
This is a unique concept because I plan to create a socially responsible business where I can nourish the soul of those that eat from my food truck and also help many others through the donations I make and practices I set up.
I plan to create change with my hero dish, Jewish Penicillin (a.k.a. Jewish Chicken Soup), which has healing powers and can cure everything, from the common cold to the broken heart. Made from good quality stock that cooks for hours, it has a mix of proteins,
vitamins and minerals that gives your body all the nutrients it needs. It doesn't just make you feel good, it's good for you.
I’ve grown up with this nourishing soup and the recipe has been handed down by my grandparents who were Holocaust suvivors. The Jewish Penicillin and Jewish Eastern European food that I will be selling in a food truck is unique to the streets of Melbourne.
I plan to pass on the healing and love by:
DONATING a percentage of my profit that I make from my hero dish, and infamous Jewish Penicillin for 6 months to
the Gay & Lesbian Switchboard, who at a ground level are helping many LGBTIQ individuals with their telephone counseling, referral and advocacy services. After 6 months, I hope to continue the tradition
with other charity organisations that are close to my heart around issues such as domestic violence, suicide, depression and homelessness. So when you buy my Jewish Penicillin, you are not only experiencing the healing and love yourself, but your purchase
goes further to others that need it too.
LESSENING food waste by working with
Oz Harvest Melbourne by donating surplus food so that they can help feed the homeless at various refuges and shelters.
USING BioPak packaging in my food truck simply
because they care about the earth. They use more sustainable plant-based packaging solutions and offset all the carbon emissions associated with the production, transport and disposal of their products.
KEEPING the costs of the food as affordable as possible so everyone can eat at
my food truck. Everyone is welcome at my table.
BRINGING traditional Jewish Eastern European food as street food to the streets of Melbourne.
COOKING good quality wholesome food, real stock, cooked for hours just like your grandparents used
to make.
The person you least expect to be going through depression, suicidal attempts or thoughts, domestic violence or are homeless, are those who are. Regardless of age, race, gender or socio-economic status, no-one is immune to it. We all have our own demons
to face in life, and these issues affect our whole community.
Sometimes it’s just the simplest of things that can make a person feel strong enough to take the next step forward. Food and cooking has always been my medium for doing that.
Just a FEW of the cool rewards we have on offer. Please see all rewards on the right side of this page.
The next step involves YOU. I need your help to make this
HAPPEN.
I am so grateful for your time in reading, sharing, caring and pledging about this project, to help make this possible. People are powerful in being able to create change.
Recent MEDIA COVERAGE:
THE URBAN LIST: A LIST THIS WEEKEND IN MELBOURNE
THE WEEKLY REVIEW TIMES MELBOURNE
To find out more about my story and what I hope to do, please head to:
Facebook: www.facebook.com/avivaandco
Twitter: www.twitter.com/AVIVA_CO
Instagram: www.instagram.com/AVIVA_CO
Web: www.avivaco.com.au
Truck chassis $25,000
Box on the back of the truck & fit out $50,000
Commercial Kitchen Equipment in the truck $15,000
Food Packaging & Kitchen Equipment $5,000
Towards rewards $3,310
Insurances $6,300
5% fee
