Not all may care for our opinions but our consumer dollars command instant attention. If environmental performance equates to market share all the big companies, the well insulated, the wealthy, even those who don’t care are going to try to improve their environmental standing because it’ll cost them money if they don’t.
Shopping for the environment will change economic direction. No complicated treaties or fickle politicians required. The power is in our hands. It’s a feel good decision with no personal pain or sacrifice.
The important thing is motivating people to act. First we get their attention.
We leverage the store’s customer base to give us instant web traffic and people will have reason to come back. The toys sent entire schools wild with excitement. They can be won by registering trading cards on our website. Toy owners will need to register their toys on our website to receive the daily stories associated with them.
The model works for stores. We sent an outline to a major Australian supermarket and received a positive return call within an hour.
Our website is a destination. Browsers will keep coming back to win our sponsors goods and services and be entertained by stories and our contributors. Creativity and vision will have a forum and will win our sponsors goods and services.
There will always be a reminder to shop environmental. Our sponsors will be the best we can find in their market. When people switch to their products the environment wins and our sponsors will receive just reward for their good deeds.
EVERYBODY WINS from our clients to those browsing and contributing to the website. Our win will be when it’s confirmed that people are shopping for the environment and economic directions change.
THE DETAILS
It’s a simple, international model but it requires public trust to work. We need the right mix of clients. Actions must match rhetoric and we won’t seek to maximize profits. To ensure we get it right, we’ll invite and allow the public to police us. We’re open to suggestions including the appropriateness of our clients. Your feedback is welcome. The consciousness we call the web will help us find the best.
We’ve had very successful school trials and the corporate world has shown interest. We know the parts we can test work.
We start with kids but the possibilities of winning and the joys of contributing will rapidly lure adults. We’re creating a vehicle for popular expression and inviting the public to direct us. We’ll reward creativity, follow good ideas, listen to complaints including about our sponsors and act.
Kids will collect our cards and toys and teachers will, as always, check what their students are interested in. They’ll find curriculum themed competitions with useful prizes for their school. Companies have always wanted a presence in schools. This will be mutually beneficial and assist our growth.
We’ve the Australian teacher of the year helping with the competition development. Schools will do the work anyway. This will add prestige and prizes to help with the learning.
Motivations to change shopping habits will be many from personal desire to the clamour of kids who came across our sponsors in school and know they help the environment.
Companies have traditionally given samples. We’ll use them constructively and, thus, redistribute some of the advertising costs back to the public. There’s an emotion in the environment and winning or trying to win that’s absent from most advertising and winners and the curious will be lured to our sponsors to view or collect prizes.
Showing care for the environment will be as easy as changing from whom we buy. More needs to be done of course and there will always be a gentle education amongst the fun. We must consume to some degree. It’s time to make it count.
We’ve the toys, stories, sayings for the cards and necessary people in hand. Further development is contingent upon funding. It’s important we remain independent. The more funding we raise from the sympathetic the easier it’ll be to follow our principles.
Our response to climate change and environmental stresses is too slow to avoid mankind wide disaster because there’re too many competing interests. Lifestyle, profits, retaining power, it’s a long list.
We work with natural human drives to grow organically and achieve our aim, making the environment = market share connection. The more people who look the better the prizes so the more people who’ll look so…
Corporate clients are getting what they want, prestige and market share. They’ll know people are at our website for a reason unlike much Internet advertising whilst the entertainment will be ongoing because there’ll be reward and recognition for the people who generate it
It’s easy to show we care via our purchases. Every time we shop, we’ll be helping the environment. Environmental image will become the new gold rush. Capital will flood sustainable industries. The wonderful technologies we’ve been so slow to fund will flourish and governments will be told to get behind them by wealthy and influential people.
In some markets our sponsors will be the best of a mediocre lot but our concept still works. Success will allow us to demand better from all including our sponsors. The important factor is reward for the positive. We will never endorse a company, only its beneficial acts. This will protect us from inevitable client fails and, allied with the stimulus of loss of profit and market share, induce positive change.
Our research will initially be that of others though, through our team, we have access to leading researchers and scientists around the world. In time we’ll acquire our own metrics and researchers.
We don’t need the best behaved to be effective though we will seek them. Our ability to reward the best is limited to their willingness to be involved. As a startup we will have to take whomever we can get. We can change sponsors later.
Necessity also dictates our initial toy run won’t be optimally sustainable though that will change as soon as we’re able. Meantime they will educate a generation with their stories.
We must be profitable to survive and the world would show little interest if we weren’t. The ability to motivate a substantial portion of the world’s markets will guarantee profits and we’ve multiple revenue streams from our toys/merchandising to education programs and entertainment properties.
It gives us a very large demographic reach and the ability to educate all strata of society. The market share/environment connection is vital if we’re to address the climate challenge adequately. Beyond that education is the key if mankind is to enjoy a sustainable future.
We can only glimpse our possibilities and the size of our profits. We are committed to using them in positive ways.
We can be market ready in six months once adequately funded. It will take two to three years to change economic directions and for environmental resistance to become counter productive and costly.
We will give mankind breathing space. Years of international conferences (Paris, Doha etc.) have failed to create an effective, binding agreement. Donald Trump will, most likely, still be president and others of his ilk in power around the world.
We’ve many years of development. History tells us that environmental problems can’t be solved without social adjustments. Economic activity is the major cause of environmental problems/climate change and the sooner we act the better the outcome. Ours is the way of rapid effect and minimal discomfort and disruption.
We’ve built a strong team with disparate interests and made a lot of mistakes to get it right. As the need has become more obvious so have opportunities looking for a solution and impact investing is one result. The world not only needs the change we can bring. It’s ready and waiting for it.
The Team
Warwick Willcoxson is the creator, conceptualizer, developer and driving force. He studied Arts/Law/Science at Sydney University and University of NSW before dropping out to run his own successful jewelry company. He’s been in leadership positions long enough to recognize what he doesn’t know and when to ask or delegate.
Dave Archer is an enterprise software and cloud platform specialist who’s been an unending source of good advice and guidance in all things web related.
Jim O’Connor is a director of a superannuation fund and our logical brain. He brings an encyclopedic knowledge of corporate governance and shines a rational light on our creative inspirations.
Professor Ian Goodwin is one of the world’s leading researchers in marine and climate science. His expertise and contacts within the scientific community have been and are a tremendous help identifying issues and areas of concern that need to be addressed.
Peter Goodrich is an ex corporate lawyer. He alerts us to legal pitfalls and procedures that need to be negotiated or avoided.
Gary Tilley is the current Australian teacher of the year. He’s given us invaluable insights into teaching and the school system and is helping us develop our school programs.
