We're fighting slacktivism - the flawed idea that liking, sharing or retweeting helps address the world's problems.
Through Small Change, anyone can add a donate button to the content they share online, allowing their friends and followers to make simple, small donations to related charities with the push of a button.
Small Change is much more than just a donation platform. It makes charitable giving social, shareable and media-driven.
By tying donations to specific media content, we can track what’s making waves and driving donations across social media; something similar to the ‘real time music charts’ except for media content addressing real world issues.
Through your Small Change dashboard, you can keep a record of all your donations, access a single itemised receipt and see the total impact of your social media posts.
Greenpeace, Cancer Council & a bunch of other awesome groups have signed up to be our first charity partners. They are going to be creating and sharing articles/videos with our donation buttons.
With the support of these organisations and other socially conscious media groups we are confident that we can harness the power of social media and achieve a real impact.
... But we need your help! We are slowly running out of money and need a push to get things off the ground.
Too often social media is used to bemoan the state of the world and add noise to an already noisy system. The world’s problems will not be solved by a comment or a hashtag. We need real and we need meaningful action. Small Change makes this possible.
We really appreciate your support!
Henry & Sam
