Before you start shedding the layers, hear us out: We are The Unseen.
An underwear label that stands for all that your underwear should; our diversity; our planet and everyone’s right to underwear.
We're all about elevating essentials and challenging the norm of harmful fast-fashion that isn’t too kind on our planet, people and - our privates.
Which brings us to underwear. We don’t believe in painting with one colour, so why would our underwear be that way?
Our underwear is inspired by all: him, her, they, you. We make staple pieces that don't compromise on style, designed for a life without restrictions or inhibitions, and never reserved for just one nude.
We believe the best of ourselves is the unseen, and that’s where we start.
We’re more than just underwear.
So it may not surprise you that crisis shelters across Australia, and around the world, are crying out for new underwear.
To help those across the country, seeking refuge from domestic violence, homelessness or personal trauma, we donate 5% of profits from every sale to provide basic hygiene, comfort and a sense of dignity in their most critical times.
WE ARE THE UNSEEN
Hi, I'm Caitlyn!
Founding the The Unseen has been quite a journey. After years of recurring frustrations, shared amongst friends, family and strangers, The Unseen was born.
But it wasn't an aha moment, it's the product of much observation, disbelief and a few too many stories of improvisation when what was needed just wasn't there.
It felt necessary; cause we can ask more of our underwear.
And it started with some simple questioning.
In the realm of our most basic necessities, there's an abundance of the ‘nude’ underwear that excludes anyone with a skin tone that’s anything but...
When an industry is all too dismissive of our human diversity and the toxic concoction of pesticides, petroleum and heavy metals our most sensitive are becoming exposed to- it needs a shake up.
So, here we are with a fiery desire to challenge the underwear industry’s skewed sense of our needs and raise the standards.
We're grounded in a few bottom lines.
1. We are INCLUSIVE.
We’re redefining ‘nude’ and breaking these confines with our diverse range of everyday underwear and undergarments in five hues of ‘nude’.
2: We stick to our ETHICS.
The fashion industry is the second most polluting industry in the world and so it is paramount to us that we are environmentally responsible across all facets of our business.
Responsible fabrics /
Forget synthetics. Our products are made from a blend of GOTS certified organic cotton and bamboo and are dyed with non-toxic eco-friendly dyes in a closed loop system. We sleep easier knowing that we're producing up to 94% less greenhouse gas emissions than conventional cotton and synthetic materials and we're considerate of your privates.
Made with Dignity /
We work closely with our factory to ensure all our products are made in alignment with our values and ethics. Our ethical factory, based in the Guangdong Province of China, offers us greater sophistication and access to sustainable, quality fibres and skill sets to ensure our products are made well. Our factory pays above award wages and is committed to a voluntary BSCI program whereby a third party audit monitors and assesses workplace standards, ensuring all workers are treated fairly and ethically and strict environmental standards are adhered to. We use non-toxic, eco-friendly dyes and we refuse plastic in the transportation and shipping of our goods to you.
3. We HELP when help is needed.
Our essence; is to be kind to our privates, our planet and people.
When you shop The Unseen, you’re giving to those struggling with their own unseen crises.
OUR PARTNERS
We have partnered with Brisbane Youth Service to receive the first drop of our - Give the Gift of The Unseen.
Brisbane Youth Service (BYS) provides emergency relief and ongoing support to young people as young as 12 and up to the age of 25 who are experiencing homelessness or at risk of becoming homeless, as well as their accompanying children. They assist vulnerable young people to fulfil their basic needs, providing access to safe crisis or transitional housing, as well as addressing physical and mental health issues, alcohol and drug use, and building essential skills to re-engage in education, training and employment.
Through Giving the Gift of The Unseen, we are assisting in filling a gap in existing resources and provide our most vulnerable and disadvantaged young people with basic hygiene, comfort and a sense of dignity through a time of crisis.
We need your help to realise our vision and kickstart The Unseen mission.
The costs associated with bringing The Unseen to life are significant. From product development, fabrics, hardware, sampling, production, packaging, content, marketing (ohh the list goes on), there's so much to account for. We're so close to launch but are unable to fully fund the manufacturing of our entire ‘Let’s Get Nude’ range of basics. At this stage, we’re able to produce three of our five ‘nude’ skin-tone options and at very minimum quantities.
Alongside our production costs, it is our wholehearted mission to begin the flow of donations of our underwear to our partnering crisis shelter, but this too requires a large up-front investment.
Through StartSomeGood and ING Dreamstarter, we are able to open our virtual doors to you for a brief time to release selected styles in our womens and mens range to be available for pre-order and allow us to achieve our vision.
THE REWARDS
You can contribute to our cause when you pre-purchase these selected styles. In appreciation of your support, we are offering an exclusive Start Some Good significantly discounted rate on these styles, something we cannot offer again.
At the completion of the campaign, we will be in contact with you to confirm the size/s for your order.
ONLINE: www.theunseenlabel.com
FACEBOOK: www.facebook.com/theunseenlabel/
INSTAGRAM: @theunseenlabel
OUR FUTURE
We have big plans for The Unseen from the designs and styles across our product range, to magnifying our impact as we move forward. Every step for us is to be aligned with our mission for a purposeful brand that meaningfully contributes to the lives of people, and sets an example for others in the industry at large.
We are doing the best we can now with our current capabilities and resources but our long term mission and target is to become the most sustainable and transparent underwear label in the industry. We know it's quite a journey to arrive here but we're committed!
Our next focus, after our official October launch, is to complete the application process for B-Corp Certification and we hope to achieve this in our first two years of business. We will be working to offset our environmental footprint through renewable energy offsets and water security programs as our capacity to do so grows.
The Unseen will always be searching for new and more sustainable alternatives to our current practices and will adapt with new innovation and opportunity across our materials and processes.
We are incredibly grateful for your support, joining us on this journey.
