How It Works

How Crowdfunding on StartSomeGood Works

StartSomeGood is a different kind of crowdfunding platform. Here, it’s not just about handing you technology and watching you sink or swim. We know you’re here because you have an important idea to make a difference, and we want to help!

For us, that means providing you with great technology but also offering great human advice, coaching and feedback to help you succeed. It’s why we have the highest project success rate in cause crowdfunding.

How Does Crowdfunding Work?

Crowdfunding is about sharing your idea with the community and inviting them to be part of it. This could be a new community organization, a social enterprise product, a one-off project, creative production or research project.

Your crowdfunding page will describe your idea and the funding you need and will offer people the chance to support you. Depending on the style of campaign this could be by making a donation or pre-purchasing a product or service.

Why Crowdfund with StartSomeGood

Benefits of Crowdfunding with StartSomeGood include:

  • Using the platform with the highest project success rate in cause crowdfunding

  • The personal support and feedback we are known for

  • Being part of a dedicated community of impact projects and their supporters

  • Easy to set up, requiring no technical skills or experience

  • Built on the Stripe platform, ensuring the highest levels of security

  • Completely free to set up and use - you only pay a fee on funds successfully processed

  • Our enthusiastic sharing to our community of more than 120,000 social media connections

You will also have the benefit of knowing you are working with like-minded people who are doing it for the right reasons, committed to supporting those who are making a difference.

We are a registered B Corporation and proud Social Enterprise.

See how StartSomeGood compares to other leading platforms.

How Crowdfunding Works On StartSomeGood

We offer two types of Crowdfunding: One-Off and Recurring.


Which Sorts of Projects are Best for Which Model?

One-off campaigns are best for any project which requires a specific amount of funding within a specific timeframe, such as launching a social enterprise, setting up a community garden, doing a park clean-up or animal survey, fuelling an activist campaign or holding an event.

For one-off campaigns we offer the most successful and helpful fundraising model, “all-or-nothing”, which gives your potential donors greater security and helps you reach your goals.

Recurring campaigns are best if you’re looking to build a dedicated supporter group to sustain long-term work, like maintaining a community garden, holding regular clean-ups or animal surveys or long-term community organising work.

Recurring campaigns don’t have specific fundraising goals and process supporter payments monthly.


  • Are you launching a new, one-time purchase product, like a t-shirt, food product, app, etc? One-Off Crowdfunding.

  • Offering a subscription product, like regular deliveries or a membership community? Recurring Crowdfunding.

  • Finishing or releasing a documentary feature film? One-off.

  • Launching or growing an ongoing project like a Podcast or vlog? Recurring.

Find out more on the FAQ page or get in touch at [email protected].

Getting Started

If you’re ready to start working on your campaign the first step is submitting your project to tell us about the future that you are creating. You can be a non-profit, for-profit, unincorporated group or any other status; all we care about is your ability to have social impact. 

Every draft is allocated to a Crowdfunding Coach on our Changemaker Success team who will reach out to you with specific feedback and advice.

We can’t wait to hear about what you’re working on!


Support Upgrades

While we offer the best support of any crowdfunding platform we also offer upgrades for those who want additional Coaching, Consulting or Co-Design.

Coaching: Book a one-off or four-session coaching program as you prepare your campaign strategy and pitch 

Consulting: Book two sessions with CEO Tom Dawkins to advise on your strategy and campaign structure.

Co-Design: We will interview you and develop your campaign copy, outreach stategy and language guide.

Find out more.

You can also sign up to our Free Crowdfunding 101 Mini Course and check out all our resources at the Crowdfunding Academy.