The campaign seeks to promote a reading culture in all age groups and specifically children. It is based around Tshabalala, Bulawayo, Zimbabwe and poverty has continued to bring so much underdevelopment. The campaign also intends to create holistic individuals
who are community conscious. By getting funding to procure books for Inhlathi high school, Maphisa primary school, Tshabalala public library and Alliance preschool we will be able to empower thousands. The initiative is not just about giving but eventually
having a cycle of people who initiate their own community based programs. We eventually intend on creating a self sustaining community in terms of education, health and social activities. This eventually will alleviate inactivity, crime and poverty. With the
ground work set, we will be able to initiate various programmes that will create employment and allow for various policy change within the educational system. We strongly believe that education bears no polarity in the development of poor communities and hence
forming a company around it will bring development.